The client asked for a set of interactive dashboards showcasing ridership, ticket sales, and promotions. After the first set of successful dashboards, they engaged the team again in phase two to develop dashboards for social media and Wi-Fi data.
Shawn developed dashboards in Tableau and created visual assets based on designs provided by the creative/art director and the client’s branding. During phase two, he created mockups for the dashboards derived from phase one.
The client was pleased with the result and saw the value of having a data visualization tool, like Tableau. They continued to engage with the project team and moved forward with a follow up project to design and put into production a set of interactive dashboards in a different data viz tool.
Project Manager: Eric Bogart
Creative Director: Stefan Popowycz
Art Director / Lead Designer : Miki Arai
Lead Visualization Analyst : Dennis Pineda, Diana Whitcomb
Junior Visualization Analyst: Shawn Hao